2 comments on “History Fireside Chats 8 – The Medium is the Message

  1. One wonders what McLuhan would have made of today’s social media use. Could he have foreseen it as the natural outgrowth of the technology, or as the repurposing of technology to fill the very human need to share? Or would he have just snickered at our pretense of altruism wrapped in new opportunities for big business to advertise?

    • It’s a great question. It is amazing to think how prescient aspects of the Global Village and McLuhan’s ideas were. I think you’re right – he would have been constantly amused by the adverts and corporate use of Twitter and TikTok. Especially things like the Kylie Jenner Pepsi advert. I’d love to also see a Barthesian take on modern social media tropes

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